I’m a Creative Director with a focus on writing and directing content. I help ideas find their best form and ensure they resonate—whether through a large-scale campaign, bespoke content, or a carefully crafted brand moment.
Most recent Awards:
Gema 2025 Best Integrated Brand TVC Silver
Gema 2025 Silver for Film Direction
Promax 2024 Best Copywriting Gold
Promax 2024 Best Trade Marketing Content Gold
William Hill Sweet Caroline Marketing Campaign of the Year 2022, issued by EGR · Jan 2022
Sweet Caroline, TV Advertising Campaign of the Year TV WILLIAM HILL Issued by Creative Circle · Jan 2022
Awards:
IBM Cognitive Collection Effie Awards APAC 2017, Jury Spikes Asia 2013, Bronze Clio Award 2013, USA Public Relations (Video), 2012 Silver Singapore Creative Circle Awards viral film 2012 Guest Speaker Promax Asia - The Craft of Storytelling, 2012 Judge Singapore Creative Circle Awards, 2012 Spikes Asia Silver, 2012 Short Listed Cannes Lions, 2010 Best Copy Writing on-air, Silver Promax World Awards,2010 Best Childrens Program brand Silver Promax World Awards,
Brands
William Hill, Woolworths, SKODA, Blackmores, Google, IBM, Coca-Cola, Dove, Officeworks, Castrol, Lenovo, Cadbury, Lady's Choice, Como Hotel and Resorts, BBC, Knorr, Unilever Food Solutions, Inter-Continental Hotels and Resorts, Lynas, Singtel, Changi Airport Group, Sony, Huawei, Ponds, Dove